I am so excited that I have scored myself a brand new job. I have joined the marketing department of a travel book publishing company and am buzzing with fresh ideas. I only started yesterday, so I am still getting used to the place, but the first task they have asked of me is to write up the draft of how people win free stuff.
The idea of the competitions guide is to lay out all the rules and requirements for competitions run across Facebook - the platform I will mainly be taking charge of. Facebook's terms and conditions are constantly changing, so it's important to ensure the company keeps up and follows everything. We run new online competitions each month.
The company has had many different types of competitions they have run in the past. They have teamed up with travel agencies to offer travel competitions, they have run giveaways where you can win money and much more.
I am taking over these competitions from now on and will be sourcing all the prizes with different travel-related companies.
We are a national company so we run competitions around Australia, while also running state-specific giveaways such as competitions in Brisbane, or in Adelaide. From a marketing perspective, these competitions are aimed at increasing our brand awareness on social media channels, while also building our likes, which is an added bonus.